Articles

User experience centred around moments, recipes and interactive content is the focus for a digital platform developed for barbecue purveyor Weber. How does its success reflect the brand’s approach to experience? Britt...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Jakarta, rife with traffic and infrastructure problems, is not for the faint of heart says Samantha North, despite the appealing tourism destination on offer in the Indonesian capital...

Interests in sustainability, flexibility and colour palettes have changed the way packaging is approached globally. What does the future hold for FMCG and food and drink brands in terms of packaging design, production...

The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of th...

US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rathe...

Who: Suez Environnement What: More than 40 sub-brands worldwide were unified under their parent company, Suez Environnement, a French utility company. GLIMMA, a brand implementation agency, was asked to prepare the rebranding of 50...

Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change. Emily Andrews reports on the newly-minted MEC...

There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends. Me...

Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand Whe...