Articles

100 agencies and $16m later, Ireland-based Eircom telecommunications company has successfully rebranded its image and logo. It is now, simply, Eir. It is thought to be the largest rebrand seen in Ireland for almost 20...

With an aim to target a market of more premium restaurants, the gourmet qualities of Oceanica Crab Meat’s product became the main focus of its recent rebrand....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every now and then, a design job will come to represent much more than it was originally intended to. That was the case for Margaret Calvert and her colleague Jock Kinneir who, fifty years ago, designed the signage sy...

Producing an identifiable name and image has long been a prerequisite to ensure success for a product or company. Yet, although places have long drawn on culture to h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice. Brittany Golob reports A 2000...

With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neithe...

Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former Bri...

On 2 September, peer-to-peer property investor LendInvest launched a colourful brand identity. It aims to match its image with a renewed focus on making property inve...