Articles

An apple, a bee and a carrot Who: ABC Kids and Hulsbosch What: The Australian Broadcasting Corporation redeveloped its ABC KIDS sub-brand this year to bring more life...

The Audio Branding Awards, run by the association leading the audio branding industry, the Audio Branding Academy, showcased the best in a rapidly growing sector of the branding community. Emily Andrews reports from B...

American charity Meals on Wheels found it was perceived as too successful and had poor penetration into Millennial audiences. It sought to reinvigorate its brand and drive change across the organisation. Emily Andrews...

The design and implementation of a typeface informs the way a brand is meant to be experienced and perceived. Two major typeface foundries – Dalton Maag and Monotype – debuted new work this week...

Heritage is more than just history, it speaks to the brand's purpose, to its past and to its promise to stakeholders. Getting it right facilitates innovation, but does getting it wrong lead to disaster?...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Street food markets and food trucks have become a fashionable and popular destination for foodie urbanites, meaning that there is big business potential for brands who do well in this space....

According to last year’s nation brand value report from Brand Finance, the nation brand of the Philippines is on the rise. The report named the Asian-Pacific country among the top 10 fastest growing nation brands in 2...

As France launches an expensive effort to end its reputation as one of the rudest places to holiday, we take a closer look at the nation brand described as a paradox....

As a manufacturer, building a brand around the individual is a risky proposition. Jeremy Owen evaluates the mass appeal of the most exclusive luxury items through the lens of high-profile smartphone purveyor, Vertu...