Articles

On 8 November, the Boao Forum for Asia (BFA) Financial Cooperation Conference opened in London, convening more than 400 government, business and academic leaders from 22 Asian and European countries. Delegates shared...

How can you keep the spirit of a brand after an acquisition? Richard Silbermann explains Things that are important to us, such as cars, jewellery or other prized poss...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the E...

Some of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

LinkedIn has compiled a list of the UK’s most desirable employers. The professional social network surveyed its 19m UK members to find the 20 ‘Most InDemand Employers’....

A strong, customer-centric digital experience is key to driving positive interactions and loyalty, says Leesa Wytock Within the last few years, digital has become the...

An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfactio...

Priority Pass, the world’s largest independent airport lounge access programme, has undergone a brand refresh courtesy of UK-based ad agency, Designate. The new ident...