In 2010, major European green waste companies Tünnissen and Saelen Industrie merged to become the major player in the waste management marketplace as TS Industrie. The EU’s directives regarding the reuse and recycling of green wast...
Articles
New brand and visual identity is exclusively mobile
Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Br...
Expert speakers headline Employer Brand Management conference
Investing in a good employer brand means investing in a good reputation. That’s as important in regards to the internal audience, as it is to the external. A company’s employees are its brand ambassadors, they make up the personali...
Australian property brand reflects personal design style
When a company specialises in design, the brand of the business has the opportunity to reflect its own unique design aesthetic. Melbourne property developers, Neometro, created a new identity for itself, and its latest residential...
Maintaining company culture overseas
Expansion overseas brings several challenges to a brand. While there is the opportunity to grow the business, it is unlikely that the brand will remain completely unchanged as new members of staff join and the brand message is twea...
UAE expansion inspires brand overhaul
By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass...
Stark storytelling informs The Children’s Society’s new strategy
The charity sector is one that has felt the burden of the recession and has taken active steps to rebound from the downturn. However, in the years since 2008, the third sector has only become more competitive as more charities are...
The heart of the matter in Southwest Airlines rebrand
The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it...
Cancer Research UK brand development reflects scientific progress
Cancer Research UK has long understood the connection between brand and corporate reputation, says Carolan Davidge, communications director for the charity. Though she did not work directly on the latest brand development project,...
UK railway rebrands corporate website
All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the...