The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky...
Articles
Middle East brand communications survey now open
Creative communications in the Middle East and North Africa is still a developing industry. For branding professionals in this region, the ways in which the industry is changing and the particularities of local communications make...
Best in brand development honoured at Transform Awards Europe
Every year, the Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Work from all sectors, sizes of business, platform and region is received. Yet, what also changes every year...
#TransformTuesday: 21 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The new Curling Canada brand draws on the sport’s history. The emble...
Britain as a brand: beyond left and right
As the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision f...
Azerbaijani mobile operator gets fruity rebrand
Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use...
Tailoring a retail brand
White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles int...
Opinion: Thackway and McCord ask, “What is the story behind Hillary Clinton’s campaign logo?”
Kat McCord and Simon Thackway Criticize Hillary Clinton’s logo all you want, but it’s a breath of fresh air! Look back to her 2000 Senate race logo¹ (yes, we kept it), which no one wisecracked about because they were too busy fal...
#TransformTuesday: 14 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradit...
Building brands and reputations
The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights. The Transform...