Financial services firm, UBS, has announced a new and unconventional brand relaunch. The strategic transformation includes a new brand design, tone of voice and a son...
Articles
The type writer: "A brand is an attitude"
It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aur...
Brands behind refugees
With the current migrant crisis dominating the news, more and more brands are committing their assets and services to the cause. Public opinion in Europe has taken a...
#TransformTuesday: 8 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Branding awards return to MENA region
The Transform Awards MENA, for branding work that demonstrates skilful application of strategy during a rebrand or brand development project, will return to Dubai in May 2016....
Culture club: Inside brand experience
Customer experience relies on a clear brand strategy, a positive internal culture and the ability of the company to adapt to changing customer needs. A discussion held in London with brand and customer experience dire...
Rewind: Woolworths
With a failing business model and competition from online retailers, was Woolworths a casualty of the digital age or an example of a mismanaged brand?...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The Google of tomorrow
Google’s fun and approachable brand takes another leap forward with its new logo. The revelation has already, unsurprisingly, received a barrage of comment; some ne...
#TransformTuesday: 1 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...