The Swiss Life-owned BIRD building, located near Geneva Airport, turned to Base Design to breathe new life into the corporate hub. The global agency was responsible for redesigning the building’s layout, along with cr...
Articles
From the sonic branding studio: lessons learned on creating a sonic identity
Sixième Son’s US managing director, Colleen Fahey, and chief client officer, US, Daina Todorovic, discuss their agency’s project with Merrell and how sonic identities can create stronger connections between audie...
Marshmallow rebrand celebrates individuality and inclusivity
The UK insurance company’s identity redesign was undertaken by London-based branding agency Ragged Edge. The agency’s ultimate task was to position Marshmallow as the insurance brand which backs the exceptions to the...
Northwest Healthcare Properties undergoes rebrand by 50,000feet
The global real estate investor and asset manager, which has more than $10bn of assets under management, focuses on properties in the healthcare industry. Now operating across eight countries, it sought the help of gl...
Kuba & Friends delivers emotive PetLab Co rebrand
In a bid to fend off strong competition and bring warmth and love to the pet supplement category, US-based PetLab Co turned to British design-led creative company Kuba & Friends. Supported by agency partner Derek&...
Brands in China are still poised for growth… but there's a catch
Siu Tang from Shanghai-based award-winning creative agency The Orangeblowfish shares his views on what it takes to grow in the mind of the post-pandemic consumer. Pan...
Angus’ A-Z of logos: CN
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland focuses on CN (Canadian National Railway) If yo...
Washington State Parks releases new logo design
Crafted by Seattle-based creative agency People People, the new Park logo incorporates elements seen throughout the state of Washington, from Mount Spokane to its coastline to the official state tree, the western heml...
How the rapidly changing consumer market is changing the nature of branding
Yong Ng is the creative director at Singaporean agency Somewhere Else. He discusses here the tension between consumerism and the environment, and how brands in the modern day must offer consumers more....
Transform Awards proud to announce Nordics 2023 winners
Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. The awards evening in Stockhol...