Why are consumers really turned off by your content - and how can you turn them back around? Michael Bartley, executive creative director at Indigo Slate, a Zensar company, explores how putting human authenticity and...
Articles
British design agency Thompson Brand Partners becomes ThreeTenSeven
ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...
Baker Montgomery rebrands in face of increased competition
The Chicago-based executive search and talent strategy firm turned to 50,000feet to redesign its wordmark, visual identity and website. Hoping to raise Baker Montgomery’s awareness with Fortune 1000 talent executives...
Listen: AA releases first-ever sonic identity
Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...
Twitter rebranded to X
The social media giant, owned by multi-billionaire Elon Musk since October, has undergone a huge transformation. The move to update the brand’s identity follows on from Musk’s plans to turn Twitter into an ‘everything...
Little Big Brands brings modernity to Dr. Scholl’s identity
As a leader in foot care, Dr. Scholl’s turned to US branding and package design firm Little Big Brands to devise a new identity which could keep them ahead of the competition in a rapidly expanding category. The new d...
Why women’s sport shouldn’t try to be like the Premier League
Jon Crane, client and commercial director at London-based brand design agency FreshBritain, passionately discusses the uniqueness and intrigue of women’s sport, and why its brands must forge their own paths....
Glassdoor undergoes ‘captivating’ first major rebrand
Calling on brand and digital agency Koto to update Glassdoor’s verbal and visual identity, the revised brand hopes to emphasise the importance of community and empower the millions of professionals who use the platfor...
Magnum launches two new indulgent ice creams
With the new ice cream identities designed by brand and packaging design agency Sunhouse, Magnum Double Sunlover and Magnum Double Starchaser hope to add to the pleasure of people being together again in the post-lock...
Listen: Müller launches new sonic identity
Aiming to bring a sense of positivity, delight and satisfaction to the brand, Müller’s new mnemonic was created by London-based specialist sonic agency DLMDD with the help of composer Tom Bromley. By working with...