Steve Hickson is executive creative director of Ensemble Studio, FleishmanHillard UK’s design and creative studio. He discusses how a flexible but consistent approach from creative agencies can help clients embrace a...
Articles
Transform Awards Asia 2023 open for entries
Celebrating the tenth year of the awards programme, Transform magazine is delighted to announce it is officially open for this year’s entries. For the past decade Transform Awards Asia has been the only awards program...
Vibrant Thrift+ identity designed by White Bear Studio
The mission of Thrift+ is to create a platform for consumers to buy and sell clothes in the circular economy, leading to a reduction in fashion waste. The London-based creative branding agency was tasked with pushing...
Using intent to navigate the complexities of brand communities
Mike Fantis, VP and managing partner at London-based DAC Group, explores the complexities of brand communities and explains how to match intention to the right community....
Monotype reveals top 10 typography trends for 2023
The font and typography specialists released its annual Type Trends Report, detailing the typographic trends we can expect to see throughout the year. From structured grids to bombastic 3D modelling, we can unquestion...
Superunion designs latest Eurovision Song Contest visual identity with Ukrainian agency
The London-headquartered brand and design consultancy undertook the project in a partnership with Starlight Creative, a creative studio from Kiev. The agencies were also responsible for designing the 2023 Contest’s sl...
Five minutes with Paul Sumpter
Paul Sumpter, creative director and founder of London-based music and sound production company The Futz Butler, discusses the importance of offering greater buy-in for clients who want a sonic identity....
Balancing features and feelings
Robin Kadrnka, strategy director at London-based design agency Together Design, discusses how, for her technology sector clients, there exists a familiar struggle between hearts and minds when it comes to branding....
Chicken of the Sea rebranded for first time in 20 years
The ethically sourced seafood brand sought the help of New York-based branding agency Little Big Brands in an attempt to bring about ‘modern relevance’. The agency’s work oversaw the creation of a new brand strategy,...
Blue State redefines Oxfam’s brand positioning and identity to focus on equality
With the globally recognised charity deciding to update its ‘confused’ identity for the first time in its 80-year history, New York-based Blue State was brought onboard to simplify the brand’s identity and connect aut...