The company turned to Yambo Studios, an Israeli CGI-driven design agency, along with Unset Studio to craft a radically revised brand. The project oversaw Aurum adapt its tone of voice, logo, website, imagery, colour p...
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Transform Awards North America 2023 shortlist announced
Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year....
Don’t miss your chance to take part in Transform Live Saudi 2024
Featuring talks and roundtable discussions with some of the Middle East’s biggest brands and design agencies, Transform Live Saudi 2024 is set to be unmissable. The very special one day conference offers delegates the...
Listen: Luxury Japanese automobile company INFINITI launches new audio brand
Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Momen...
The British Basketball League unveils new brand
With plans of pushing the sport onto a new level in the UK, the British Basketball League has undergone a major identity update as it edges closer to 40 years since its inception. Partnering on the project with London...
US automobile insurance company Amica rebranded as aspirational alternative
Recognising it operates in a distrusting field, Amica turned to Mother Design to craft a new identity which did not focus on humour and savings. Instead, the design studio’s work sought to reflect who Amica actually a...
A rebrand has great power. Will Musk make the most of it?
Claire Huxley, strategy director at Design Bridge and Partners, analyses the revolutionary nature of Twitter’s shift to X. Another week, another Elon Musk headline th...
What if X marks the spot?
Jonathan Ford, founder and group creative director of global brand design agency Pearlfisher, explains why Twitter’s controversial rebrand to X might be the right move amid ‘media hysteria’....
National Foods rebranded in face of growing competition
The multinational food products company, which has been a kitchen staple in Pakistan for over five decades, turned to British design agency Taxi Studio to redesign the packaging identity of its Recipe Mixes. Following...
ECH Creative Agency designs new identity for high-end Vietnamese perfume brand
The new perfume brand, named Senskio by ECH, aims to create unique products of Vietnamese historical and cultural origins while using eco-friendly ingredients. This is demonstrated by the use of the rustic and simple...