• Transform magazine
  • July 29, 2024

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Articles

Transform Tuesday: 12 April

TT 12 April Cover

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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How brand and design are powerful tools for growth

Jovan Buac

Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....

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Carne Group receives full visual update from Cardiff-based Clout Branding

01 Carne Logotype

The Welsh agency recognised the global asset management firm's brand and communications, which operates throughout eight countries, had become overcomplicated and difficult to navigate. Clout sought to simplify th...

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Five minutes with Karolina Namyslowski

Karolina

Karolina Namyslowski, creative director at amp sound branding, talks to Transform about the evolution of sonic branding and the challenges of working in the industry as a woman....

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Chicago-based agency VSA Partners reimagines entire brand identity of FuelCell Energy

Fuel Cell Energy Books

The American firm, which is a global leader in the designing, manufacturing and operation of fuel cell power plants, had its marque, typography, colour palette completely redesigned. VSA’s work also introduces a new b...

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Unreliable hedonistic forecasters — get to the office

Simon Manchipp

Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....

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British agency Studio Noel refreshes hire and events company SLX’s brand identity

SLX 2 – After Image

SLX offers events industry expertise in lighting, audio, video and rigging. The London-based agency created a brand video, along with a suite of in-house 3D illustrations, as part of the attempts to create a cohesive...

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Has naming been given a bad name?

Daniel O Hara Landscape

Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...

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The dirty world of purpose-washing

Headshot

Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....

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Transform Awards Europe 2022 winners announced

TA Europe Winners Announcement

The Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. Transform magazine was proud to announce this year’s winners at Tran...

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