Rebecca Williams, design director at BrandOpus, discusses with Transform her passion for all things design and illustration in the world of brand development. How muc...
Articles
New Lebanese food brand Biladi receives modern visual identity for its range of spreads and dips
London-based design agency Lewis Moberly was tasked with creating an identity and designing the packaging for the Middle East-themed food brand. Operating in a cluttered and confused category, Biladi sought to be some...
Designhouse brands new night-time safety initiative for Westminster City Council
In creating Night Stars, Designhouse aims to have created an approachable yet distinctive brand whose volunteers will provide assistance to those in need on nights out. The agency’s work extended to naming the brand,...
Transform Awards MEA 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power o...
Global design agency Pearlfisher gives Pyrex ‘deliberately imperfect’ brand refresh
The historic kitchen brand had its brand strategy, identity and visual identity system updated by Pearlfisher in a bid to inspire the next generation to create. The project’s main aim was to push the brand towards bei...
Why all brands must create community experiences in the post-lockdown era
Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...
Contino rebrands NYC restaurant Yankee Doodle Dandy’s amid political polarisation
Adding to their three food trucks operating on the streets of New York, the all-American brand opened its first restaurant. Against a backdrop of political divisions in recent years, Contino designed the new brand ide...
Black Dog whiskey rebrand aims to restore itself as category leader
Diageo India, owner of the Scotch Whisky brand, sought the help of London-based design agency Butterfly Cannon to appeal to the next generation of young, affluent Indians....
London-based agency Fellow Studio creates brand and visual identity for Mahn House
The premium candle company partnered with Fellow Studio, whose work was designed to show off Mahn House’s appreciation for traditional candle making methods. Creating a holistic brand identity which focused on the cra...
Five minutes with Nicolas Wozniak
Nicolas Wozniak, who specialises in brand environment and retail design in his role as president at Paris-based WIP Design, talks to Transform about the art of branding for retailers, and how clients’ tastes can chang...