The agency’s redesign of Gandour’s design assets and touchpoints sought to bring a fresh face to the historic Middle Eastern brand by becoming more consumer facing. Pearlfisher’s work involved the evolution of the bra...
Articles
The death of equity: disposable branding
Gregg Lipman is the managing partner at New York-based CBX. He discusses here the use of the word ‘equity’ in the branding world and describes how his agency simplifies the concept....
Fellow Studio designs goodcarbon Capital’s identity
Goodcarbon Capital (GCC) develops and provides investment solutions for large-scale, environmentally friendly projects around the world. London-based branding agency Fellow Studio sought to breathe new life into the f...
CreativeRace revealed as Northern Trains’ lead creative agency
The UK’s second largest train operator, now branded as Northern, announced Leeds-based CreativeRace following a competitive tender. Rob Shaw, CreativeRace CEO, says,...
Five minutes with Jan Eumann
Jan Eumann, executive creative director at Wolff Olins in New York, chats with Transform about his favourite projects, his career abroad in Europe and the Middle East, and the three models which inform his design work...
Designing for good, change from the inside out
Amber Bonney is the founder and head of strategy at Melbourne-based The Edison Agency. She discusses the creation of her branding agency, how it remains committed to transforming and inspiring, and why it is worth emb...
BIC’s BodyMark range rebranded with fresh energy and confidence
The range of BIC cosmetic-grade temporary tattoo markers were redesigned by international design agency JDO. The aim is that the new visual identity will break category conventions and invite young people to express t...
Simple reveals new daily booster serum branding
The Unilever-owned global skincare brand sought the help of British-based brand design agency Sunhouse to elevate its portfolio with a new range of products. The agency was responsible for the packaging design as well...
Transform Awards Nordics 2022 winners announced
Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. Transform magazine is proud to...
The religion of transforming icons into iconic brands
Regent’s University London's Prof Jonathan A.J. Wilson, professor of brand strategy & culture, and Dr Lika Baghdasaryan, assistant professor of marketing and brand management, outline what an iconic brand look...