Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...
Articles
The world in your hand: how to manage a multinational, multi-cultural team
Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...
Clean, green branding machine
There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...
LOVE designs new brand experience for James B. Beam Distilling Co.
With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...
Rebel, alchemist or optimist: three ways to ride the next wave of food brands
Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....
What’s on the menu?
Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....
Branding is constant
Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...
The Working Assembly launches independent type foundry
The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...
Kimpton Creative rebrands iconic Portuguese tourist destination
Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...
Just my type
A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...