Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....
Articles
London-based Fellow Studio develops new brand identity for Nepa
Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...
Technology brands dominate in Interbrand’s 2022 Best Global Brands Report
Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...
Wide of the marque
The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....
How to brand a football stadium
The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....
“I never thought you’d go in-house”
Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....
Lantern rebrands the Isle of Man in new campaign
Referring to the self-governing island which lies in the Irish Sea as the ‘Isle of Open Minds’, the London-based agency’s work for Digital Isle of Man sought to cement the government agency as a hot spot for the techn...
50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting
The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...
GemLife: branding for an aging population
Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...
Entries welcomed for Transform Awards Nordics 2023
Celebrating its fourth successive year, Transform Awards Nordics 2023 has officially opened for entries. It remains the only awards programme in the region to recognise the transformative power of brand strategy, crea...