With the partnership beginning in spring 2021, the ambition for international brand Bird & Bird was to have a significant update implemented across the whole brand. Global agency, Dragon Rouge, was tasked with tak...
Articles
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
Transform magazine reveals shortlist for Young Contenders Europe 2022
The awards, celebrating for a fourth year the rising stars of the European branding industry, will take place on 30 March at the Transform Awards Europe. Shortlisted candidates were assessed for their strategic, creat...
Transform Tuesday: 8 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Inaugural Transform Awards India 2022 shortlist announced
Recognising best practice in corporate, product and global brand development work, the shortlist for the first ever Transform Awards India demonstrates strong contenders in each of the 21 categories....
London-based agency Free The Birds unifies Sanofi cough brands’ visual identities
The recently rebranded multinational healthcare company has united the visual identity and packaging of its cough brands, Mucosolvan and Bisolvon. By updating the typography, iconography and layout, the aim is to ensu...
Design Bridge creates brand identity for Singaporean skyscraper
At 280m tall, CapitaSpring is the latest addition to the Singapore CBD skyline. Brought in by CapitaLand, global design agency Design Bridge created the marque, tagline, wayfinding and signage....
DLMDD composes new sonic logo for global entertainment and betting brand Betway
The London-based sonic branding agency opted for a harder edged sound with no lyrics, designed to enhance brand recall. Betway hopes its new sonic identity will create a unique feeling of ‘thrill and excitement’....
How to grow trust with down-to-earth farmers
Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...
Dutch firm Verve rebrands highest valued African start-up
Flutterwave, a Nigerian-based fintech firm valued in the region of over $3bn, has had its brand identity reimagined by Verve. By adapting Flutterwave’s marque and developing a brand library, the agency attempted to en...