Crafted by global sonic branding agency MassiveMusic, the National Trust’s first-ever sonic identity also hopes to underscore its 150-year history of heritage conservation in England, Wales and Northern Ireland. In ad...
Articles
AI's transformative role in brand design
Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the profound effect AI is already having on brand design and the benefits it can bring to design agencies....
Peroni reveals ‘free and fluid’ Christmas packaging
The limited edition campaign, which was crafted by brand design agency Sunhouse, sought to reflect Peroni Nastro Azzurro as a beer of celebration. Encouraging its audience to ‘Live Every Moment’ this holiday season, t...
Brand agency Monroe launches its transformative new identity
The Istanbul and London-based design agency, whose roster of clients has included the likes of Flora, Nike and Red Bull, wanted its identity to match its distinctive approach to ‘heart-driven’ branding....
‘Alternatives’ shouldn’t be marketed as such – quite the contrary, actually
Christian Halsted, strategy director and founding partner at Everland, discusses how naming is a good place to derive relevance for food brands that aim to save our ecosystem....
Michael Wolff – leap before you look. The Zen of Branding
Renowned British graphic designer and brand consultant Michael Wolff teamed up with NB Studio’s independent publishing house and writer Tom Lynham to create his biography. The book follows Wolff’s beautiful design wor...
M – N Associates updates famous Vietnamese ceramic art museum
![[MN] BT 25](/media/15593/mn-_bt_25.jpg?anchor=center&mode=crop&width=316&height=160&rnd=133465125070000000)
The Bát Tràng Museum, formerly known as Hồn Đất Việt (Viet's Ceramic Soul), hosts the legacy of Vũ Đức Thắng, a local who shot to fame for his skills in engraving, embossing, enamelling and glazing ceram...
Say what you will: How brands leverage verbal identity to build authentic connections
Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...
Decoding regional branding: Saudi secrets
Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...
Coca-Cola unveils its holiday campaign identity
Designed by creative agency Jones Knowles Ritchie in collaboration with Brody Associates, the new global toolkit seeks to be distinctive and celebratory. With the Coca-Cola Hug logo featuring at the heart of the desig...