Caspar Lam, partner at Synoptic Office and assistant professor of communication design at Parsons School of Design, discusses the importance of businesses unlocking the human stories in their archival data to communic...
Articles
Seymourpowell designs Black Juniper gin identity
The new ultra-premium gin, launched by Silent Pool Distillers in England, was inspired by the Bhutanese juniper berry, which is a key ingredient in the product. The global strategic design and innovation company sough...
Transform Awards MEA 2024 proud to open for entries
The Transform Awards is the only awards programme in the region which celebrates the transformative power of brand strategy, creativity and design. It recognises best practice in corporate, product and global brand de...
Five minutes with Roscoe Williamson
Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, talks to Transform about his agency’s exciting work with TikTok. After two and a half years of working alongside the s...
Adored French children’s hospital undergoes extensive rebrand
Lenval, a private, non-profit hospital in Nice which specialises in paediatrics, child psychiatry and medical social services, sought a complete rebrand. Hoping to redesign the brand to match the healthcare provider’s...
Five minutes with Rachel Brandt
Rachel Brandt, head of creative at Code3, discusses the history of the digital marketing agency, the challenges of managing creatives, and how these difficulties may be overcome....
TGI Fridays returns to roots following brand update
Renamed ‘TGI Fridays’ in the UK once again, the American-inspired cocktail bar and restaurant chain underwent an identity transformation at the hands of London-based brand value agency Boldspace. Acting as a significa...
Brand agency’s 800-year-old château restored
The Château Cramirat, a Templar landmark located in southwestern France, now acts as a contemporary innovative space which hosts international branding firm Dan Alexander & Co, as well as other companies base...
Invisible stories
Meg Beckum, executive creative director at global design consultancy Elmwood, discusses the pivotal role of healthcare design in connecting minority narratives. Imagi...
Think big, but execute in small windows
Scott Markman, president of MonogramGroup, argues the importance of brand integrity, as demonstrated through the use of branded Zoom backgrounds. As brand consultants...