As part of the proposed merger between UK-headquartered law firm Allen & Overy and New York-based Shearman & Sterling, Transform magazine can reveal Landor & Fitch was brought onboard to craft a new brand...
Articles
Transform proud to announce MEA 2023 winners
With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect th...
Transform Awards Europe 2024 open for entries
Bouncing back for a 15th year, the Transform Awards remain the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout Europe. Following on from its biggest awar...
Finding awesome
Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the difficulties B2B brands face, before offering advice on how they can make their brands unmistakably ‘you’....
Storyfolk designs new identity for Open Galactic
The open-source technology platform required a new brand identity that could resonate with a broad demographic of stakeholders. Melbourne-based design agency Storyfolk, in collaboration with Saber Astronautics and The...
Turner Duckworth reimagines Reese’s Ice Cream packaging
In order for consumers to associate the Reese’s brand with its frozen treats, and not just its Peanut Butter Cups, it turned to Turner Duckworth to redesign its Ice Cream packaging. Hoping the rebrand would burst with...
WPP’s CBA Design expands into Shanghai
The international design agency, which already has offices in Singapore and Ho Chi Minh city, has expanded into China as part of efforts to increase its presence in Asia. The agency hopes this move will lead to the ca...
Strategists and creatives – AI can’t take your job. But it might make you suck at it
Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, offers a razor-sharp rebuttal to the idea that AI is set to replace brand designers anytime soon. But, as Diamond argues, that doesn’t mean the i...
Bold Unmind rebrand by Ragged Edge aims to change workplace culture
Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...
Listen up: How sonic branding can drive growth for MENA brands
Pierre Carnet, managing director at MassiveMusic Dubai, discusses the power of audio branding and explains the untapped potential of sonic branding in the MENA region....