Articles

One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...

Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....

The Los Angeles-based college preparatory school’s rebrand aims to showcase to the world what has long been seen, felt and celebrated inside Archer’s gates. The school turned to WPP-owned Design Bridge and Partners to...

Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....

Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....

This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recogn...

The Barcelona-based cocktail bar, Japanese restaurant and nightclub – located in the Marriot-owned W Hotel – sought the help of Blacksheep to bring movement and instil energy into the brand. The international design t...

London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun...

Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...

The private insurance provider, named Kindred Health, was created in response to the NHS facing excessive challenges which have impacted its level of care. Alliance turned to London-based Chromatic Brands to craft an...