Articles

Hoping to inform consumers about its Texan heritage in the US state and beyond, Shiner turned to Austin-based creative agency Bakery. The agency’s work involved the complete rebrand of its flagship Light Blonde beer....

Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how t...

Mikey Hart, creative director at Hulsbosch, argues it is time to make the FMCG sector more fun and engaging, and explains how this might be achieved. For brands in th...

SoundOut’s latest Index – UK Edition has revealed Lloyds Bank as the nation’s most recognisable sonic brand, retaining its position from the previous study in 2021. Claiming to be the largest ever tracking study of UK...

Katie Osborn the principal and owner of Via Collective Incorporated. She discusses here how brands can leverage design principles of customer experience, universal design and inclusive design to create a successful wa...

Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....

Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...

Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....

In a bid to become more current, attractive and relevant, the world-renowned German football team turned to global agency DesignStudio to build a new and compelling story that aptly evolves the Bundesliga club’s brand...

Atlantis’ latest Dubai venture – a resort touted as the most ultra-luxurious in the world – required a bold identity to match the impressive new property. In a city filled with the most lavish destination brands imagi...