Articles

If a brand’s past glistens with charm, it may then be leveraged to help with differentiation. But how can this be accomplished without the brand becoming a mere dusty museum piece? Jack Cousins investigates....

Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the great convergence of brands saying similar things, and offers advice on how this problem can be avoided....

Alex Blyth, managing partner at Red Setter, talks about his experience at this year’s Web Summit in Lisbon, and the importance of pioneering brand designers attending the annual event....

Inspired by the stars of the northern and southern hemispheres, the partnership marks the first in a series of collaborative blends between the distilleries. The project was undertaken with the help of Thirst, a long-...

The WPP-owned firm has ventured through acquisitions in recent years into sonic branding (amp), workspace and architectural design (BDG) and motion design (ManvsMachine). In addition to adopting a new ultramarine iden...

Transform chats with Nick Monkhouse, co-founder of global branding and design studio A LINE, about Beyond Tomorrow, a conversation series which saw his agency speak with ‘change-seekers’ to help illuminate the future...

Misty Davis, chief marketing officer at Circana, offers insights on how to rebrand when two iconic companies merge. In today’s market, mergers and acquisitions are a...

Transform magazine is proud to announce the winners of the Transform Awards ANZ 2023, which recognises the very best in branding from agencies and companies across the Australia-New Zealand region. The awards programm...

For a tenth year, the Transform Awards Asia continues to celebrate the transformative power of rebranding and brand development on the continent. This year’s projects reflect the very best work in brand strategy and d...

Thierry Brunfaut is the creative director and founding partner at global brand design agency Base Design. He describes his experience of attending the Dysarium Design Conference in Lviv, Ukraine, and reflects on what...