Transform

Nir Wegrzyn, founding partner and CEO of global branding agency BrandOpus, writes about how, despite being sleek and elegant, Coca Cola's refreshed packaging design lacks in relativity and therefore fails to creat...

Transform magazine is proud to announce the shortlist for the 2021 Transform Awards Middle East and Africa, the only awards programme celebrating the transformative power of rebranding and brand development in the reg...

What makes a global brand successful? According to Justyna Dorman, brand communication specialist at Admind branding and Piotr Wiśniewski, creative director, it is the willingness to adapt to changes in the market and...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...

The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long befor...

Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...

With Covid-19 moving every aspect of the world online, digitalisation is soaring, and with it so are social media platforms. For brands, this means that engaging in a social-first approach is not just key to thriving,...

There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the da...