• Transform magazine
  • July 17, 2024

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Transform

Five minutes with Richard Finlow

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With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and diffe...

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Insights: Chinese brands’ naming strategies in globalisation

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human soc...

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Insights: Why simplicity pays when brand building for tomorrow

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Siegel+Gale was one of the winners Siegel+Gale named Netflix, Aldi a...

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Insights: Localisation Is the key to unlocking relevance and driving growth

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Prophet was one of the winners In today’s economy, nothing matters m...

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Insights: The prevalence of purpose

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and...

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Insights: Fortune favours the brave

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Living Group was one of the winners We appear to be living in...

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Insights: Building community through retail culture

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Household was one of the winners It’s no secret that customer...

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Insights: Building a brand to stand the test of time

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take st...

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Transform Awards North America announces call for entries for 2019 program

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Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual id...

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Shortlist announced for 2019 Employer Brand Management Awards

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Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effectiv...

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