Neil McLeod, director of strategic communications at The PHA Group discusses what the development of an independent UK cannabis industry, an increasingly likely event, will mean for PR....
Transform
Brand transformation in a transforming region
Ashish Banerjee, executive director of trategy, CEEMEA, at global branding agency Landor&Fitch, writes that as countries, particularly in the MEA region, transform, so should brands. Data proves that brand-led tra...
Transform Awards MEA 2021 open for entries
The Transform Awards Middle East and Africa is back for its eighth year, to celebrate excellence in rebranding and brand development across the region. The winners at each year’s awards reflect the indispensable talen...
Three ways to achieve brand-led sustainability change
If people were shifting towards a greener and more eco-friendly future before Covid-19, the pandemic has just strengthened this move. Because of this, brands must now reevaluate their role in informing consumers'...
Back to Basics or Brave New World?
The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...
Get your brand strategy right – it’s a key driver of business growth and durability
Creating businesses that stand the test of time is about bringing consumers on a journey with you. David Campbell, founding CEO of Virgin Radio and The O2, explains why you need a brand strategy that’s agile enough to...
Why Design Needs Humans (And Humans Need Design)
Some might argue artificial intelligence will be the future of design and others may also agree its speed and efficacy will greatly help the industry. However, AI lacks a fundamental aspect that is a design non-negoti...
Experiential and its role in recovery
The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...
Brand Personas and the Capacity for Personality Transformation
After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...
Olympics 2021: Could more brands follow in Puma’s footsteps?
Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...
