Transform

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were...

Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand...

A former household name, poor customer experience and inflexibility in its brand resulted in end credits for Blockbuster. What changes would brand experts make if they could have saved the chain?...

The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. FutureBrand is one of this year's winners Health and wellness ha...

Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach,...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th...

We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s mea...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Whybrow is one of this year's winners Wayfinding (or ‘wayshowing...

As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design...