Transform

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Endpoint is one of this year's winners How many department store...

The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a comp...

Over the last two years, we’ve worked on just about any B2B branding problem you can have – with one client, in one field. The client was Zumtobel Group, one of the largest players in the global lighting industry....

The Transform Awards MENA 2018 unveils its most diverse shortlist ever. Over the past five years, the branding industry in the Middle East and north Africa has reached every sector and industry, allowing heritage bran...

One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the busine...

Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...

In an era in which audiences shift, channels proliferate, and expectations evolve faster than ever before, what does it take to maintain the iconic status of a brand?...

Brands succeed in the competitive sports nutrition sector by emulating the same positive ideals as their customers. Yet, says Pete Hayes, there’s a lot to be done before brands recognise that relevance and clarity wil...

At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Weber Shandwick is one of those shortlisted for the awards We ar...

At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. TP ICAP is one of those shortlisted for the awards Creating a ne...