Transform

At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency Frank, Bright & Abel is one of those shortlisted for the awards...

Right now, it might seem like a bad idea to rebrand. But organisations have a lot to gain from taking risks and adapting to rapidly changing customer demands. What can a rebrand offer your organisation, inside and out...

At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency We Launch is one of those shortlisted for the awards...

Shifts in the retail landscape see former category-leading retailers stagnate in the face of vibrant, disruptive brands. How can established brands learn from this challenger mentality and deliver something new to the...

As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...

With the retirement housing sector the preserve of stale branding and lacklustre design, developers fail to capture the attention of a lucrative demographic. Mark Davis examines how retirement housing can address its...

‘Future-Proof Your Brand’ was launched in July this year during the annual summit of the European Association of Communication Directors. Authors Laurens Hoekstra and Marc Cloosterman have laid out their unique approa...

Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose...

Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, bee...

Once travel royalty, now defunct, how could Monarch Airlines have turned its nosedive around with a fresh approach to brand positioning? Timothy Ruthven, head of mark...