Transform

While feelings of love are universal, an Argentinian person says, “I love you” 24 times a week, while a Japanese person says it less than once a week. Seemingly disparate cultures can provide a real challenge to brand...

Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaul...

Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to...

We’re only two weeks away from the Middle East Brand Summit. In association with #TransformTuesday we’re giving away 15 tickets at a huge 25% discount for 48 hours only. Click here and use code TRANSTUES25 to grab one of the ticket...

As a region, North America has a diverse branding industry. Its strong history in advertising makes the US a world leader in creative, yet the nation is still undergoing an evolution in terms of integrating strategy into this work....

Sholto Lindsay-Smith, Industry We recently took our team on an away day from the office to experience a Royal Academy of Dramatic Art (RADA) course on voice. If you are an introvert like me, it would have been an excruciating day,...

Gideon Wilkinson, Endpoint The UAE is undergoing development of an unprecedented scale and size. A multitude of urban, leisure, cultural and infrastructure developments are ongoing in the region. Dubai will host the World Expo 2020...

Stuart Harris, Tonic International Social enterprises – those companies that have social impact (such as improving education, providing access to clean water or, in some small way, improving the quality of life on this planet) buil...

Phil Darby, BrandLounge On a scale of one to 10, where do you think your boring rating lies? It’s a fact of life that boring people don’t have a lot of friends. If you think that’s a sad reflection on humanity, check your diary. If...

Pierre Lategan, Bellwether Brand Consultancy It’s hard to believe that in the 17th century, being called an innovator could result in a fair bit of time in prison or the loss of your ears. In fact, ‘innovation’ as a word only trump...