Every year, the Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Work from all sectors, sizes of business, platform and region is received. Yet, what also changes every year...
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#TransformTuesday: 21 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The new Curling Canada brand draws on the sport’s history. The emble...
Britain as a brand: beyond left and right
As the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision f...
Azerbaijani mobile operator gets fruity rebrand
Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use...
Tailoring a retail brand
White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles int...
Opinion: Thackway and McCord ask, “What is the story behind Hillary Clinton’s campaign logo?”
Kat McCord and Simon Thackway Criticize Hillary Clinton’s logo all you want, but it’s a breath of fresh air! Look back to her 2000 Senate race logo¹ (yes, we kept it), which no one wisecracked about because they were too busy fal...
#TransformTuesday: 14 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradit...
Building brands and reputations
The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights. The Transform...
Big brands buy .porn domain
A new development in the quest for brand security online sees companies purchasing potentially harmful new web domain names such as .porn, .sucks and .adult. The new gTLDs will become available on June 1 and brands are already rush...
City cycling
A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to enga...
