Transform

The two names Ben and Jerry alone evoke a feeling for the look and personality of the popular ice cream brand. It’s iconic Vermont cows roam green New English pastures and its cheery blue skies create a quirky dreaminess fitting fo...

Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however th...

With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Cathay Pacific Flag carrier for Hong Kong, Cathay Pacific gets a...

According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...

Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global...

Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshin...

Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both...

RB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand. The, primarily digital, Ma...

The face of charity branding is evolving away from negative imagery and messaging. Instead of highlighting the shocking nature of the issue at hand, charities are finding it more lucrative to focus on the positive work that they do...