Transform

An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfactio...

Although often overlooked, implementation planning is a key part of any rebrand process, says David Graham Designing a new brand is exciting. A new logo is unveiled t...

Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not sc...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus...

What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lo...

Many languages lack the good-quality fonts that Western markets take for granted. Bruno Maag sees this as an opportunity for courageous brands to allow customers access to their fonts, benefiting communities and drivi...

Brands strive for consistency, but what's really needed in the digital age is coherence. Dan Bobby argues for a shift in the way brands are built There exists ine...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

On 2 September, peer-to-peer property investor LendInvest launched a colourful brand identity. It aims to match its image with a renewed focus on making property inve...

NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...