The Edyn brand is characterised by a collaboration between technology and the environment. A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a de...
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Opinion – Stefan Liute says put your brand in writing
It’s hard to figure out what brand means on a daily basis. Stefan Liute says to remind yourself and your employees every day. That way, you can bring the brand to life. Take one word you think is really important to your business....
HFMA rebrands to become the voice of the NHS
The professional and membership body for those working in National Health Service (NHS) and private healthcare finance across the UK has developed a new brand and three-year strategy. At a time when public interest in the NHS is hi...
Spikes seminar programme announced
Spikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a...
China’s leading smartphone brand adapts to Indian market
Xiaomi, the Chinese smartphone startup that has rapidly become China’s most popular smartphone brand, recently made its entry into the Indian market with the Mi 3 model. The company, which is often accused of borrowing visual aspec...
Liquor Control Board of Ontario’s contemporary new brand
Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed es...
McDonald’s pushed to rethink its brand strategy
McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is...
Police and partners protect IP and online brand security
The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associ...
Evolution in east London as Canary Wharf Group rebrands
“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary...
Fitness First rebrand evolves with new digital platform
Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exerci...
