Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers. Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and...
Transform
Benefit Cosmetics uses Instagram in Christmas campaign
The Benefit Cosmetics brand has a strong and instantly recognisable visual identity making image-sharing social media platform, Instagram, the ideal vehicle for its 2014 Christmas campaign. Benefit’s girly, playful and fun brand ch...
Industry creates web portal brand
The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It ha...
Rodney Fitch, design giant, dies aged 76
Professor Rodney Fitch CBE 1938-2014 Rodney Fitch, the founder of one of the longest established international design consultancies, Fitch, and a creative force in brand design for over 40 years, has died of cancer, aged 76. He had...
Pearlfisher rises to the challenge
Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader. This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended...
Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”
By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has som...
MSN realigns its online identity
The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind. The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets....
Plain sailing at Lippincott
In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise....
E-commerce sparks race to rebrand retail’s digital assets
By David Benady The spread of digital devices over the past few years has sparked a race to revamp brand websites. In this new multi-channel world, people are accessing the web via iPhones, Android phones, all manner of tablets, th...
Identifying and understanding the most valuable brands
As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy. Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterda...
