A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consul...
Transform
Cannes Lions Grand Prix for Norwegian rebrand
The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented...
PR Lions winning campaign
The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow in...
Ad agencies take lion’s share for Cannes Lions logos
Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the Fre...
Growing creative communications worldwide
Cannes Lions, perhaps the biggest event in the communications calendar, runs all of this week with more categories than ever before. This year Cannes Lions received 37,400 entries from 97 different countries. The five countries wit...
Staying afloat
Every quarter we’ll ask brand experts from around the world to rebrand or reposition a historical organisation or event. This quarter, we look at the impact of the Titanic disaster on White Star Line’s brand credibili...
The tiger awakens
FMCG markets in Asia are diverse, colourful and engaging as they cater to experienced and new consumers alike. Packaging must thus be versatile and exciting across all sectors and countries. Maureen Byrne examines som...
What’s your type?
Typography can help define a brand and influence the way in which a company is perceived by its stakeholders. These three typography experts contribute their thoughts and experiences in designing, applying and impleme...
Open Sesame!
Once upon a time (in fact, only fifteen years ago towards the height of the west’s first dotcom boom), was the beginning of a modern-day fairy tale to rival 1001 Arabian Nights. Jack Ma, a school teacher from Hangzhou, near Shangha...
Opinion – Stefan Liute says brand strategy is a reference point for business
However fast the world seems to be changing, some things don’t, actually. Stefan Liute discusses how brand strategy acts as a point of reference among this maelstrom of change and keeps businesses on a steady path We live in a time...
