• Transform magazine
  • July 28, 2024

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Derek&Eric brands fuss-free health and wellness supplement HUX

D&E LDN025 S1R1 AES Hux 1 1B

Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...

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LOVE designs new brand experience for James B. Beam Distilling Co.

JBDT LOVE 2

With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...

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The Working Assembly launches independent type foundry

Beer Turnaround

The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...

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Kimpton Creative rebrands iconic Portuguese tourist destination

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Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...

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London-based Fellow Studio develops new brand identity for Nepa

1 Nepa Logotype 1920X1080

Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...

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Technology brands dominate in Interbrand’s 2022 Best Global Brands Report

Apple

Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...

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Lantern rebrands the Isle of Man in new campaign

IOM After

Referring to the self-governing island which lies in the Irish Sea as the ‘Isle of Open Minds’, the London-based agency’s work for Digital Isle of Man sought to cement the government agency as a hot spot for the techn...

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50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting

After Lotis Blue

The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...

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Entries welcomed for Transform Awards Nordics 2023

Nordics Launch Story

Celebrating its fourth successive year, Transform Awards Nordics 2023 has officially opened for entries. It remains the only awards programme in the region to recognise the transformative power of brand strategy, crea...

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COLLINS rebrands the Institute of Design ahead of its 85th anniversary

17 Workshop Process

The Institute of Design has sought to use design to transform the systems that shape our lives since its founding by László Moholy-Nagy in 1937. Crafted by COLLINS, the Chicago-based organisation’s new brand...

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