From Atlantis to NEOM to PepsiCo, the Transform Brand Summit MEA offered unique insight into some of the biggest brands operating in the MEA region. Dedicated to exploring the ‘The transformative power of brand strate...
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Landor & Fitch behind new A&O Shearman brand identity
As part of the proposed merger between UK-headquartered law firm Allen & Overy and New York-based Shearman & Sterling, Transform magazine can reveal Landor & Fitch was brought onboard to craft a new brand...
Transform proud to announce MEA 2023 winners
With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect th...
Transform Awards Europe 2024 open for entries
Bouncing back for a 15th year, the Transform Awards remain the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout Europe. Following on from its biggest awar...
Storyfolk designs new identity for Open Galactic
The open-source technology platform required a new brand identity that could resonate with a broad demographic of stakeholders. Melbourne-based design agency Storyfolk, in collaboration with Saber Astronautics and The...
Turner Duckworth reimagines Reese’s Ice Cream packaging
In order for consumers to associate the Reese’s brand with its frozen treats, and not just its Peanut Butter Cups, it turned to Turner Duckworth to redesign its Ice Cream packaging. Hoping the rebrand would burst with...
WPP’s CBA Design expands into Shanghai
The international design agency, which already has offices in Singapore and Ho Chi Minh city, has expanded into China as part of efforts to increase its presence in Asia. The agency hopes this move will lead to the ca...
Bold Unmind rebrand by Ragged Edge aims to change workplace culture
Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...
Pearlfisher refreshes General Mills fruit snack brands
The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...
Revised Westbrook Inc. brand aims to inspire
Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....
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