• Transform magazine
  • July 28, 2024

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Transform Tuesday: 22 November

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Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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Winners announced for Transform Awards Asia 2022

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Reflecting the very best work in brand strategy and development on the Asian continent, Transform magazine is proud to announce the winners of the Transform Awards Asia 2022. Judges rewarded projects for their flair a...

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San Francisco public radio station KALW rebranded by COLLINS

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With the Bay Area local radio station’s 80th anniversary fast approaching, it sought the help of COLLINS to design a new identity which could launch the brand forward into the next 80 years. Drawing inspiration from t...

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FutureBrand designs new stigma-breaking brand vision for HearUSA

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The global brand transformation company recognised that HearUSA, which aims to provide excellence in hearing care, required a new direction which could attract a younger audience. In designing bold brand vision ‘Sound...

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Real estate company JLL launches new brand positioning

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‘See a brighter way’ aims to highlight the company’s global capabilities and help it stand out in the increasingly complex real estate environment. With Chicago-based JLL hoping to shape the future of real estate for...

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JDO designs ‘ultra-modern’ identity for athleisure brand L’ACTIF

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The move is designed to position the brand as a high-performing, fashion-forward player in the athleisure industry moving forward. JDO’s mission was to convey L’ACTIF’s vision of a world where life is fluid, which it...

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Derek&Eric rebrands ‘complex’ Superfood Bakery

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Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loya...

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Design Bridge completes total visual redesign for Seventh Generation

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The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...

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Cyncly adopts new name following merger and acquisitions programme

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The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...

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British youth and student travel company sees major rebrand following acquisition

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Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...

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