• Transform magazine
  • July 28, 2024

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BNC 2022 stories: the creation of Center

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At the Brand New Conference 2022 in Austin, Texas, Alex Center kicked off proceedings with a rip-roaring talk about his life as a designer. From once being a shy child growing up on Long Island, he would go on to foun...

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Monotype releases ‘radiant and modern’ new Sans Serif typeface

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Attempting to capture the spirit of early British grotesque typefaces with its playful terminals and lively curves, Touvlo was designed to be expressive. The typeface, considered suitable for comfortable reading and c...

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Ragged Edge rebrands nutrition programme Zoe ahead of UK rollout

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A refreshed visual identity by the London-based branding agency aimed to create a brand which fundamentally changes how we think about food. Ragged Edge updated Zoe’s logo and created bespoke packaging in this global...

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Karapincha receives ‘bold and sophisticated’ new brand identity

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Designed by London-based creative agency Free The Birds, the Sri Lankan kitchen’s new brand identity and interior design sought to be aligned with expansion plans. The agency refreshed Karapincha’s logo design, create...

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Transform Awards North America 2022 shortlist announced

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Transform magazine is proud its award programme is set to celebrate the transformative power of rebranding and brand development in the North America region for the eighth consecutive year....

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BritCham Shanghai launches Best Emerging Talent Festival 2022

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The Best Emerging Talent (BET) Festival seeks to celebrate emerging Chinese talent from the UK’s very best advertising, art and design courses, including from Loughborough University and The University of Edinburgh. H...

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OLG partners with Creamery X to give Ontarians a taste of the millionaire life

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Ontario Lottery and Gaming Corporation and LOTTO MAX’s limited-edition partnership with Toronto-based artisanal ice cream company, Creamery X, saw the creation of four unusual types of ice cream, each coming with a sc...

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Pearlfisher refreshes Saudi-based confectionary brand Gandour

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The agency’s redesign of Gandour’s design assets and touchpoints sought to bring a fresh face to the historic Middle Eastern brand by becoming more consumer facing. Pearlfisher’s work involved the evolution of the bra...

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Fellow Studio designs goodcarbon Capital’s identity

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Goodcarbon Capital (GCC) develops and provides investment solutions for large-scale, environmentally friendly projects around the world. London-based branding agency Fellow Studio sought to breathe new life into the f...

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CreativeRace revealed as Northern Trains’ lead creative agency

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The UK’s second largest train operator, now branded as Northern, announced Leeds-based CreativeRace following a competitive tender. Rob Shaw, CreativeRace CEO, says,...

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