• Transform magazine
  • May 02, 2024

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Free The Birds Roams in Scandinavia

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Brand consultancy Free The Birds has created branding, packaging and a launch campaign for Scandinavian male grooming range Roam, which launched last week in Norway and Sweden and is set to launch in the US next year....

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Emirates flies high in brand rankings

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Emirates airline, Saudi’s payment network mada and iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, according to YouGov’s 2019 Brand Advocacy Rankings in the Middle East....

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The Clearing designs brand to reflect Kerridge’s trademark approach

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The Clearing has created the brand identity for Michelin-starred UK chef Tom Kerridge’s new restaurant, the Bull & Bear, which opened last week in Manchester in the north of England....

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Lavazza takes Path to compostable coffee pods

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Italian coffee brand Lavazza has launched fully compostable coffee pods with packaging design by Path. It’s estimated that 20bn coffee pods are used a year – enough t...

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Five minutes with Amanda Jackson

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With experience in packaging and brand design in the free from category, Amanda Jackson shares her views on personality, taste and standout packaging How did your wor...

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Spotlight on Hollis

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Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand...

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#TransformTuesday: 19 November

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From conference hubs to business clubs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Positioning and brand architecture of Disney+

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Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and...

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Facebook relaunches with new corporate identity

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Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devise...

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#TransformTuesday: 12 November

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From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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