The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for the past eight years. Transform magazine is proud to announce the winners of the Tra...
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Transform Tuesday: 25 May
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Free The Birds rebrands medical skincare brand for daily-use cosmetics market
London-based creative agency Free The Birds worked with medical skincare brand Bepanthen to launch a new range of products for the daily management of dry skin. While...
Com Laude unveils fluid identity in brand refresh by Designhouse
UK-based domain services provider Com Laude Group worked with London-based creative agency Designhouse to develop a new approachable and fluid ‘client-shaped’ corporate brand identity with global appeal....
John Lobb rebrands to open its doors to new generation of luxury customer
Luxury British footwear brand, John Lobb, worked with international brand consultancy, Yonder Consulting, to develop a new brand identity that aims to appeal to the next generation of shoe connoisseurs and luxury cust...
Transform Awards MEA 2022 open for entries
The Transform Awards MEA, now in its ninth year, has opened for 2022 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout the Midd...
Panera bread announces plans for new bakery-cafe design
Panera, a fast-casual restaurant chain in Canada and the U.S, worked with U.S branding agency ChangeUp to develop its new bakery-cafe restaurant design. The new restaurant focuses on enhanced digital capabilities, per...
Interbrand launches new ‘inclusive design practice’
To celebrate Global Accessibility Awareness Day global brand agency Interbrand Group launched a dedicated inclusive design practice to pursue barrier-free brand experiences....
Indigenous artist creates the FIBA Basketball Women’s World 2022 logo
The International Basketball Federation (FIBA), an association of national organizations that governs international competition in basketball, worked with ad agency Campfire X to discover an emerging indigenous artist...
Jones Knowles Ritchie gives Mr. Peanut and Planters fresh brand look
American snacking nuts brand Planters worked with international branding agency Jones Knowles Ritchie to develop a new look, tone and strategic platform that puts ‘substance front and centre.’...
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