• Transform magazine
  • December 09, 2018

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News

Media services brand consolidation

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Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, including Cision’...

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#TransformTuesday: 15 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Flying the fern

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New Zealanders have been voting for a new national flag design, one that will go up against the existing flag in March. The chosen flag was designed by Kyle Lockwood, an architectura...

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Chocolate and audio branding

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While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harnessing th...

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Employer brand, inside and out

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The IoIC has developed a tool that measures the perception of a brand as an employer, both internally and externally. The research tool, named the Employer Brand Audit, will compare...

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TransformTuesday: 8 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 1 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Breakaway brands

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The IPO of Bayer spin-off, Covestro, was one of the biggest corporate launches this year, yet Kirsten Foster, executive director of strategy at Landor – who oversaw the creation of the Covestro brand – maintains that, despite...

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The future of food

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Independent charitable foundation, the Wellcome Trust, has created a sub-brand for a public engagement initiative around food, health and the planet. The Crunch brand is intended to inspire the UK to make nutrition a priority....

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Place branding Tel Aviv

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Hila Oren, the founder and CEO of Tel Aviv Global, spoke about the city of Tel Aviv at a place branding event, the City Nation Place Forum, in London on 5 November. Oren, who is currently doing a PhD in city branding, spoke ou...

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