Opinion

James McCarthy, freelance naming and verbal identity director, shares a technique to help great names survive the selection process. Six words to strike fear into the...

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland points us in the direction of FedEx. Once you’v...

Jenny Hu, senior strategist at Design Bridge and Partners’ Shanghai office, shares her team’s story of developing an identity for Rissai Valley, a Ritz-Carlton Reserve, and explains why authenticity was key....

Behrad Mirafshar, the CEO and founder of Bonanza Studios, discusses the vital differences between brand and product marketing, and why you can’t replace one with the other....

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland describes how the ENO logo struck a tune in the 1990s....

Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the profound effect AI is already having on brand design and the benefits it can bring to design agencies....

Christian Halsted, strategy director and founding partner at Everland, discusses how naming is a good place to derive relevance for food brands that aim to save our ecosystem....

Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...

Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the great convergence of brands saying similar things, and offers advice on how this problem can be avoided....

Alex Blyth, managing partner at Red Setter, talks about his experience at this year’s Web Summit in Lisbon, and the importance of pioneering brand designers attending the annual event....