Opinion

Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....

Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...

Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....

For World Menopause Month, Sara Jones, co-founder and business director at creative agency Free The Birds and specialist in global beauty, health and lifestyle brands, discusses the significance of the market and how...

Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....

Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....

Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...

Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....

Marilyn Tjitra, co-founder and creative director at Singaporean branding and creative agency Kiilat Creative, discusses how personal care brand design is a balance of functional and sensory appeal for diverse markets....

Vincent Roffers, partner and head of strategy at Agenda, explains how sometimes the best brand design can be found in simplicity and consistency, and offers advice on how to best achieve that....