Opinion

Misty Davis, chief marketing officer at Circana, offers insights on how to rebrand when two iconic companies merge. In today’s market, mergers and acquisitions are a...

Thierry Brunfaut is the creative director and founding partner at global brand design agency Base Design. He describes his experience of attending the Dysarium Design Conference in Lviv, Ukraine, and reflects on what...

Mikey Hart, creative director at Hulsbosch, argues it is time to make the FMCG sector more fun and engaging, and explains how this might be achieved. For brands in th...

Katie Osborn the principal and owner of Via Collective Incorporated. She discusses here how brands can leverage design principles of customer experience, universal design and inclusive design to create a successful wa...

Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....

Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...

Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....

For World Menopause Month, Sara Jones, co-founder and business director at creative agency Free The Birds and specialist in global beauty, health and lifestyle brands, discusses the significance of the market and how...

Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....

Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....