Articles

Global sonic branding agency amp has released its annual Best Audio Brands Index. Running for a fifth straight year, the report ranks 250 of the best audio brands in 2023, with Mastercard, Shell and Aviva all finishin...

As part of a refurbishment to Coworth Park, a Dorchester Collection five-star hotel, Magpie Studio rebranded its restaurant, now named ‘Woven by Adam Smith’. The London-based design agency sought to work in harmony wi...

Greg Calacouris, strategy lead at Work & Co, explains why starting with a hypothesis to test with research can get you to a great product faster. When research ge...

Crafted by independent British brand design agency Butterfly Cannon, the luxury whisky brand centres around the Great Indian Bustard, otherwise known as the Godawan bird. With just 128 Godawan remaining, the brand fun...

Mark Rollinson, chairman of Abu Dhabi-based creative communications agency All About Brands, explores the history of branding and what it means for marketing today. B...

Rick Nugent, head of design and innovation at Omnia, discusses the importance of brand designers untethering themselves from everyday assumptions. So, another year… a...

New research conducted by data analytics and brand consulting company Kantar has claimed that TikTok’s sonic logo has helped reinforce brand awareness and affinity. Launched in late 2022, the audio brand was created b...

The Amsterdam-headquartered global creative production company sought to create a distinct ‘Culinary Identity’ for the Molson Coors beer brand. In doing so, it visually differentiated Miller by drawing inspiration fro...

Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy Brand Lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....

Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards...