Articles

The non-alcoholic drinks, named ‘Second Line’ by New York branding agency Applied Design, aims to cater to health-focussed consumers. By naming the cocktails after New Orleans’ Second Line parades, Applied Design’s wo...

Behrad Mirafshar, the CEO and founder of Bonanza Studios, discusses the vital differences between brand and product marketing, and why you can’t replace one with the other....

Undertaken by the over 50s life insurance and equity release firm’s in-house design team, the latest logo update marks the next phase of the company’s 214-year history. The simplified redesign sought to place the bran...

Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflect...

Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...

Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...

Throughout Africa, an e-commerce revolution is stirring. David Benady explores how brand design helps differentiate competitors and meets the needs of diverse audiences....

The D2C pet brand required a new identity which could allow for global growth. London-based branding agency Ragged Edge sought to encapsulate Omlet’s whimsy, curiosity and engineering excellence....

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland describes how the ENO logo struck a tune in the 1990s....

Crafted by global sonic branding agency MassiveMusic, the National Trust’s first-ever sonic identity also hopes to underscore its 150-year history of heritage conservation in England, Wales and Northern Ireland. In ad...