• Transform magazine
  • July 28, 2024

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Articles

TGI Fridays returns to roots following brand update

TGI Fridays Coasters

Renamed ‘TGI Fridays’ in the UK once again, the American-inspired cocktail bar and restaurant chain underwent an identity transformation at the hands of London-based brand value agency Boldspace. Acting as a significa...

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Brand agency’s 800-year-old château restored

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The Château Cramirat, a Templar landmark located in southwestern France, now acts as a contemporary innovative space which hosts international branding firm Dan Alexander & Co, as well as other companies base...

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Invisible stories

Megbeckum

Meg Beckum, executive creative director at global design consultancy Elmwood, discusses the pivotal role of healthcare design in connecting minority narratives. Imagi...

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Think big, but execute in small windows

Scott Markman B&W (1)

Scott Markman, president of MonogramGroup, argues the importance of brand integrity, as demonstrated through the use of branded Zoom backgrounds. As brand consultants...

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Design winners announced at Cannes Lions 2023

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The Design Lions aim to honour visual craftsmanship, with 34 Lions being awarded this year from nearly 1,000 entries by the Cannes Lions jury. In the awards’ 70th anniversary, the big Design winner this year was Micro...

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Design and cross-cultural dimensions

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ADinB’s creative director and partner, Hala Sabbagh, argues for the importance of cross-cultural thinking in the MENA region. Design has always solved problems, but t...

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Transform stories from Cannes Lions: Levi's and Louis Vuitton

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Cannes Lions is back with a bang and celebrating its 70th anniversary. Here’s a roundup of all the best brand design and strategy action from the first day of Cannes Lions International Festival of Creativity 2023, li...

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Cannes Design Lions reveals shortlist

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With nearly 140 entries from around the world selected for shortlist, large brands to make the grade include Nike, McDonald's and Ford. Some of this year's most c...

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Angus’ A-Z of logos: ABBA

Angus Monthly Article A

In the first of his monthly Transform columns on the A-Z of logo design, Pentagram’s partner and creative director, Angus Hyland, explores the logo origins of everybody’s favourite Swedish band, ABBA....

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Phytor ‘passionate’ brand developed by Noat

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Straits Biopharma, a manufacturing institution in Singapore which creates pharmaceutical-grade plant biologics products, sought the help of the British brand design agency to position its new brand, Phytor. Noat was r...

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