Formerly known as Quit Genius, the world’s leading digital clinic for substance use management turned to global branding and design studio A LINE to design a new optimistic brand. Hoping to craft an approachable and a...
Articles
Belmont Park reveals new identity ahead of 100-year anniversary
The US beachfront amusement park, known for its historic wooden Giant Dipper rollercoaster, has paid homage to the heritage and vibrant culture of its home city, San Diego, with its latest brand update. Creative and b...
Iconic splat at heart of Nickelodeon rebrand
In partnering with creative agency Roger, the US children’s television channel underwent its first identity redesign in 14 years. In a bid to unify the Nickelodeon brand across on-air, digital and social, the brand’s...
Sound strategy for brands in a sound on world
Jeanna Isham, sound strategist and sonic brander at Dreamr Productions, states the case for ‘sound on purpose’ in an already noisy world. Have you ever walked down Ho...
Kili rebrand hopes to change AI conversation
Paris and New York-based AI training platform Kili turned to Ragged Edge in a bid to cut through industry hype and inform its audience that good AI relies on good data. The British branding agency was responsible for...
Listen: Sanofi unveils sonic identity
Sanofi has released its new audio identity which was created with global sonic branding agency Sixième Son. The new sonic identity, ‘Miracle Dots’, was designed to reinforce the global healthcare company’s global...
Education charity Inspire rebranded following merger
In combining forces with a fellow Education Business Partnership, 15 Billion, the London-based charity sought the help of British design studio WMH&I to reinforce the charity’s role and purpose. Founded in 2004, I...
Sweet Fantasy Brothers reveals big brand update
The global manufacturer of ready-to-use products for the gelato industry turned to international consulting firm Dan Alexander & Co to craft its new strategy, name, logo, visual language and video. Inspired by the...
New US state-of-the-art virtual golf club brand identity a hit
Rock Pile Golf Club, a new Connecticut-based virtual golf club, turned to branding and package design firm Little Big Brands to devise an identity which could support the immersive golf experience as well as the club’...
Achieving a brand and commercial step change through a CX approach
Eliot Sykes, managing partner and head of consultancy at UK-based integrated agency krow Group, discusses the role of CX, and how optimising touchpoints can do wonders for a brand....