Founded in 2007, Dubai Lynx has since cemented its place in the calendar for MENA’s creative marketing community. Taking place on 5 March, the festival boasts a strong selection of speakers, ranging from the likes of...
Articles
Weisman Design Group rebranded ‘Fora Landscape Architects’ with full identity change
Approaching its 40-year anniversary, Weisman Design Group believed its current branding was in need of an update. With the help of design studio People People, Weisman Design Group rebrands under the new name, ‘Fora L...
Mam Baby's full rebrand looks to centre modern parents
In an increasingly climate conscious market, Mam Baby looks to become a more sustainable business. With this shift, the rebrand reflects a more modernised approach to its materials and communication....
Why pop-ups are a crucial marketing tool for D2C brands
James Barnes, co-founder and business director of Backlash, discusses why pop-ups are a crucial marketing tool for D2C brands, exploring the reasons for their meteoric rise in popularity and the tips for making a pop-...
KOTEX’s education kit reimagines menstrual health for South African tweens
‘The Pack’, a unique kit from Kimberly-Clark’s menstrual hygiene brand KOTEX, aims to equip schoolgirls with the tools to manage their menstrual health with pride. Designed by global creative branding agency Pearlfish...
Britvic releases latest sugar-free Tango limited edition drink
Available from this month for just a year, Tango Mango’s identity was designed by London-based independent design agency Bloom. Forming part of Tango’s ‘Editions’ lineup of healthier soft drinks, the sub-brand follows...
BoraBora Studios launches new company logo
The creative studio from Germany, which specialises in art, games and immersive brand experiences, redesigned its identity to match its growth in recent times. With the original logo design said to have been crafted i...
Plant-based milk brand MoFree adopts carefree identity
Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming Mo...
Go.Compare undergoes full rebrand as the ‘Champions of Choice’ with Ragged Edge
UK’s Go.Compare has made a name for itself as a leading price comparison website. With the rebrand, the site puts its mascot, Gio Compario, at the heart of its identity....
TUI reveals new hotel line to encourage guests to live in the moment with ‘The Mora’
Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment. TUI’s long-standing brand design partner was responsible fo...