Fatima Zara Patel, strategy consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is more than just a lifestyle;...
Articles
Conran Design Group rebrands to become Havas’ brand and design network
Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the...
Decathlon relaunches brand to reflect new global ambitions
French sports company Decathlon underwent a transformation crafted by brand consultancy Wolff Olins. The project sought to introduce the organisation’s new purpose: ‘to move people through the wonders of sport’....
Why brand capital is the silent force behind business success
Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...
Brand activation – survival of the nurtured
Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...
How do you measure the value of a brand?
Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses....
Ricardo Rum seeks to give a taste of the Bahamas with its new drinks
Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba...
Journey to the West rebrands as Love Sum, seeking to make dumplings a top meal choice
The dumpling company formerly known as ‘Journey to the West’ picks up the new name ‘Love Sum’, with its rebrand designed by strategic food and drink branding consultancy The Collaborators....
Hallmark Luxury Care Homes new brand identity pushes back against stigmas
Hallmark Luxury Care Homes partnered with creative agency The Corner to launch its new brand identity that emphasises thriving in later life. English and Welsh luxury...
Five minutes with Emma Lewis
Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices....