As business races forward, how can brand keep pace – to keep creating value? Howard Breindel, co-CEO of DeSantis Breindel, argues empathy will empower tomorrow’s leading brands to sustain human connection through rapi...
Articles
Belgian opera house latest campaign utilises AI
In anticipation of a new season, Brussels’ distinguished opera house, La Monnaie, sought help from global agency Base Design to craft its latest campaign to promote the production of Wagner’s Ring Cycle. The theme of...
Cancer Research UK logo and tagline rebranded
Aiming to bring scientific progress and human impact to life within the brand, Cancer Research UK turned to WPP-owned Design Bridge and Partners. Along with reimagining the logo and tagline of the world’s largest char...
Monkey Baa Theatre Company undergoes invigorating brand update
The Sydney-based company, which aims to empower young people through theatre and creative experiences, turned to Universal Favourite to design a brand rich in emotion and character. By altering the visual and verbal i...
Base Design updates interior and branding of Geneva’s BIRD building
The Swiss Life-owned BIRD building, located near Geneva Airport, turned to Base Design to breathe new life into the corporate hub. The global agency was responsible for redesigning the building’s layout, along with cr...
From the sonic branding studio: lessons learned on creating a sonic identity
Sixième Son’s US managing director, Colleen Fahey, and chief client officer, US, Daina Todorovic, discuss their agency’s project with Merrell and how sonic identities can create stronger connections between audie...
Marshmallow rebrand celebrates individuality and inclusivity
The UK insurance company’s identity redesign was undertaken by London-based branding agency Ragged Edge. The agency’s ultimate task was to position Marshmallow as the insurance brand which backs the exceptions to the...
Northwest Healthcare Properties undergoes rebrand by 50,000feet
The global real estate investor and asset manager, which has more than $10bn of assets under management, focuses on properties in the healthcare industry. Now operating across eight countries, it sought the help of gl...
Kuba & Friends delivers emotive PetLab Co rebrand
In a bid to fend off strong competition and bring warmth and love to the pet supplement category, US-based PetLab Co turned to British design-led creative company Kuba & Friends. Supported by agency partner Derek&...
Brands in China are still poised for growth… but there's a catch
Siu Tang from Shanghai-based award-winning creative agency The Orangeblowfish shares his views on what it takes to grow in the mind of the post-pandemic consumer. Pan...