The London headquartered marketing communications company brought together its Boston, New York and Los Angeles design practices in a bid to highlight the firm’s commitment to crafting an holistic approach to creative...
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US edtech company HMH graduates from textbooks
The 200-year-old heritage brand underwent an identity overhaul at the hands of global creative consultancy Lippincott to highlight its efforts at shaping the future of education. Now a digital-first innovator, the bra...
British flexible workspace company Spacemade rebranded for cohesivity
Spacemade called on London-based creative agency Wildish & Co., who designed a new identity based around the concept of ‘meaningful connections’. This aims to reposition the firm from primarily appealing to instit...
The age of individuality: Moving beyond generational labels
Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...
AOK’s first audio brand denotes closeness and empathy
Germany’s largest health insurer called on Berlin-based audio branding and motion design agency why do birds to create a sonic identity that could exist on top of the brand’s 2023 visual identity update....
The National Ballet of Canada unveils ‘inviting’ rebrand
Marking the brand’s first redesign in almost two decades, the project saw Bruce Mau Design craft a new identity to reposition the organisation as creative, inclusive and bold. The Toronto-based design agency adopted a...
Brand transformation lessons from streaming brands
Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....
Nearmap showcases revised brand identity following growth
Nearmap, a global leader in location intelligence and aerial imagery solutions, underwent a redesign following the acquisition of property intelligence firm Betterview last year. With the customer experience enhanced,...
Texas Tech reveals updated logo design
US public research university Texas Tech updated its logo for the first time in two decades as part of efforts to modernise its visual identity. The revised letterforms are inspired by the ‘Double T’ symbol, while the...
Transform Awards MEA 2025 open for entries
Still the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design, the Transform Awards Middle East and Africa recognises best practice in corporate, product...