Pentagram partner and creative director Angus Hyland describes his love for the ‘beautifully brutalist’ and ‘deceptively simple’ National Theatre logo. When a company...
Articles
Beauty in authenticity: the nuances in designing new and heritage brands
Fabio Molinaro and Roberto Decio, creative director and strategic planner at Milanese branding studio Robilant, delineate how to develop a brand story for a new-to-market brand versus a heritage brand and explain the...
Disaster relief non-profit Instant Aid unveils updated brand identity
Crafted by design and impact agency Driftime, the rebrand sought to reinforce Instant Aid’s credentials as a leader in the sector. Also aiming to steer clear of cliched NGO aesthetics, the project saw Driftime redesig...
Beyond endorsement: The rise of bespoke talent partnerships in luxury brand building
Oisin James Deady, co-founder of creative content agency TwelveA.M., argues modern consumers demand more meaningful connections. That being the case, companies must carefully choose talent partnerships that genuinely...
Pentathlon GB undergoes inclusive rebrand ahead of LA 2028
Pentathlon GB, the governing body for the Olympic sport of Modern Pentathlon in Great Britain, felt it required a new identity as the organisation sets it sights on the upcoming World Championships and the Los Angeles...
Five minutes with Maor Ofek
Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....
Fishers Island Lemonade brand world revised in idyllic update
Completed ahead of the US craft lemonade cocktail brand’s 10th anniversary, the redesign was crafted by Brooklyn-based creative agency Tavern. Fishers Island Lemonade’s refreshed identity still encapsulates its origin...
Puppy power: Andrex reveals biggest redesign in over a decade
The redesign at the hands of Pearlfisher London, which aimed to capture the heart of modern families, represents the brand’s intentions of moving into the intimate wellness space. The rebrand follows on from the Londo...
London Transport Museum retail experience united in rebrand
Located in Covent Garden in the heart of the city, the leading urban transport museum concluded its retail experience had become disjointed over time. It called on British design agency Kit Studio to craft a flexible...
Angus’ A-Z of logos: Montblanc
Pentagram partner and creative director Angus Hyland discusses why the Montblanc logo piques his interest. While occupying the same luxury territory as celeb favourit...