Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....
Articles
Inghams unites under strategy 'Because it's great outdoors'
UK tour operator Inghams partnered with design agency SomeOne for a rebrand that focuses on making the most of the outdoors. The rebrand aims to inform customers of Inghams' wide variety of outdoor holiday options...
UK brewery showcases eye-catching rebrand
Vocation Brewery teamed up with design agency Turner Duckworth to build distinctive packaging. The rebrand aims to create a unique visual identity that is easily recognisable on the shelves....
The significance of cultural nuances in design
Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...
The Scoop with Christian Schroeder
January 2024 marked Christian Schroder’s return to Landor after a 17-year spell away. The company’s global president sits down with Transform to discuss his new role, Landor’s rebrand and the brand agency’s future....
The brand era
Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...
TD Bank Group sonic identity promotes inclusivity and accessibility
TD Bank partnered with global audio branding agency Sixième Son to craft the American national bank’s first sonic identity. Set to be used in television, online advertising and TD ATMs, the sound moniker was crea...
Lions Prep renamed Frive following new brand mission
Frive, a UK-based food subscription service, partnered with Among Equals to rebrand and reach wider audiences with the promise of holistic ready-to-eat meals. Now leveraging taste, health and convenience in its design...
The strategic efficacy of brand visual characters in marketing
Sameh El Tawil, chief creative director and managing partner at Hive Innovative Group, Dubai, discusses the importance of brand visual characters, and offers a deep dive into his agency’s work for LikeCard’s Cards'...
Wilkinson Sword cut-through redesign aims to challenge Gillette
Popular razor company Wilkinson Sword partnered with B&B studio to reposition itself as “The Blade Masters since 1772”. Modern updates to its logo and products sought to create a unified feel by highlighting the l...