Designers who created the new DraftKings Network identity believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins repo...
Articles
Transform North America 2023 winners announced
The winners of this year’s Transform Awards North America were celebrated at the iconic Edison Ballroom. On an exciting night in which the very best work in rebranding and brand development across the board was recogn...
Brand Lounge launches new agency following PeopleMena acquisition
Operating out of Dubai, Brand Lounge People (BLP) is set to focus on brand culture and people. The purchasing of PeopleMena aims to further Brand Lounge’s commitment of maximising brand value and developing differenti...
Location, location, location: How brands conquered the world
One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...
Redesigning a legend
Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....
Design Bridge and Partners reimagines identity of The Archer School for Girls
The Los Angeles-based college preparatory school’s rebrand aims to showcase to the world what has long been seen, felt and celebrated inside Archer’s gates. The school turned to WPP-owned Design Bridge and Partners to...
Angus’ A-Z of logos: Dunkin’ Donuts
Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....
The Verdict: Eurostar
Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....
Transform Awards proud to announce Asia 2023 shortlist
This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recogn...
Luxury sky bar Noxe undergoes innovative rebrand by Blacksheep UK
The Barcelona-based cocktail bar, Japanese restaurant and nightclub – located in the Marriot-owned W Hotel – sought the help of Blacksheep to bring movement and instil energy into the brand. The international design t...