Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...
Articles
The house always wins: the rise of internalised creative
The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...
The Verdict: Decathlon
Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...
Collaborative earning app Fluz undergoes vibrant and maximising rebrand
Fluz partnered with global brand and digital studio Koto to create a colourful rebrand. The design, which centres around the brand essence 'Life on Max', leverages the idea of maximising cashback, and now aims...
How brands can help save the planet - new ways to think about growth
Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....
The state of play
California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...
New skincare brand aims to shield city skin
Urban Kind, a new Swedish skincare company, partnered with Scandinavian consumer branding agency Everland to design the packaging for its products. The product range targets customers living in cities, claiming it wil...
Orchestra Sinfonica di Milano rebrands identity to attract international audience
The renowned Italian orchestra partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, there has been a 56% increase in subscription...
Life Fitness unveils new product series launch campaign
Life Fitness teamed up with Syn, a UK-based creative agency, to create a global marketing campaign for its new commercial fitness line - Symbio. With this new product line, they hope to set a new standard in commercia...
The World Games unveils Chengdu 2025 logo
The Local Organising Committee (LOC) of Chengdu 2025 has unveiled the logo for the 12th edition of The World Games that celebrates where the games are being held. It incorporates traditional Chinese symbols including...